Apply for The Curated Reset

INTENTIONAL STYLE FOR FOUNDERS, EXECUTIVES, AND LEADERS

Your wardrobe is the only business asset that works before you open your mouth.

Most of my clients have sharp taste. They recognize great style without effort. The problem? They can't replicate it for themselves, because they're building without a foundation. I build a strong Style DNA™ and wardrobe system for the man who has evolved past his closet.

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Fully Virtual Built for Founders Tailored to You 10+ Years Experience
LET ME GUESS

You wear 20% of your clothes for 80% of the time.

A few Mr. Porter orders here. The occasional Asket restock. That piece the algorithm kept surfacing.. but in a more "appropriate" version.

You have good taste and you know it. But something never fully comes together. It sticks at almost. So you default to what you know works: the navy chinos, the grey sweater: your reliable uniform dressed up as efficiency.

That's wardrobe misalignment. Your career, your standards, and your position have moved. Your wardrobe stayed behind.

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Curated wardrobe
THIS IS FOR YOU IF

You're ready to close the gap.

The cycle looks like this: impulse buy, doesn't integrate, back to the default rotation, repeat. The result? A closet full, nothing you truly want to wear.

You want a wardrobe that is built with the same logic you apply to everything else in your life.

You're a founder, CEO, or senior leader who understands that how you show up is part of the job. You're ready to invest in fewer, better pieces and treat your wardrobe as the asset it is.

You know your outside should reflect the current version of yourself, even if you would never say it that way out loud.

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The Default Loop
ABOUT ME

I've spent over a decade helping men dress better.

Not trendier: more them. More accurate and real.

I studied Fashion and Media Styling in Amsterdam, then spent years inside one of the Netherlands' most innovative fashion-tech startups as a stylist and menswear buyer. I learned what quality actually means, how fit changes everything, and why most men's wardrobes don't work.

It's rarely bad taste: 85% of the time, it's the absence of a personal style lens that filters the noise.

In 2022 I launched The Curated Outfit. And today, I've styled hundreds of men across 4 continents. My approach is straightforward: I treat your wardrobe the way you treat your business. Built on identity, grounded in strategy, accurate to your definition of effortless, timeless, and versatile.

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Rinske Fris
WHY FOUNDERS TRUST THE CURATED OUTFIT

A wardrobe built on identity.

Built around your actual life

You're a founder at 9, a dad at 4, and at dinner with your partner by 8. Your wardrobe needs to serve that reality without giving it more thought than it needs.

Style Overlap™

Fewer, but better clothes: each piece earns its place by working across multiple scenarios. This eliminates the bandwidth tax of getting dressed and removes the gap between work and everything else.

Data-backed, personal

Every recommendation is based on your real schedule, taste, body type, personal preferences, and where you're headed. Your Style DNA™ is the foundation. Dressing really well becomes second nature.

High-touch, private

I've styled hundreds of men across Europe, US, the Middle East and Australia. Everything happens virtually, 1:1, on your time.

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IN THEIR WORDS

Don't take my word for it.

"I'm someone who gets paid well for my expertise. I'm happy to pay my accountant for taxes or a professional for real estate, but accepting this help wasn't as easy for me. It would have been a disaster if I'd tried it myself, in wasted money and time. Now I put stuff on and it feels right."
Ryan J. / Attorney in California, USA
"Other stylists were focused on a one-style-fits-all for men. Rinske works to find clothing that feels in alignment with your values and taste. I came out a more confident, creative, and fuller version of myself, and it goes beyond the clothing to living in alignment with what matters most."
Brandt P. / Senior UX Designer in New York, USA
"When we had our first baby, my style went completely out the window. Now I have everything I need to look confident and professional, even when I'm tired. Rinske was very available, responding quickly whenever I had questions, and I always felt in good hands."
Ben L. / Entrepreneur in Stockholm, Sweden
"I always felt something was off, but couldn't figure out why. Now I feel more comfortable and confident in my clothes, and getting ready is easy. I never saw myself as a colourful person, but I do now, and it's changed how I approach situations."
Paul O. / Senior Manager in London, UK
"I needed an upgrade from the mess that was my wardrobe. Initially we worked on my business style, but I've gotten countless compliments in my everyday life too. People underestimate how much style bleeds into every area of life. I used to underestimate it myself."
Jordan R. / Author in Lisbon, Portugal
"I'm someone who gets paid well for my expertise. I'm happy to pay my accountant for taxes or a professional for real estate, but accepting this help wasn't as easy for me. It would have been a disaster if I'd tried it myself, in wasted money and time. Now I put stuff on and it feels right."
Ryan J. / Attorney in California, USA
"Other stylists were focused on a one-style-fits-all for men. Rinske works to find clothing that feels in alignment with your values and taste. I came out a more confident, creative, and fuller version of myself, and it goes beyond the clothing to living in alignment with what matters most."
Brandt P. / Senior UX Designer in New York, USA
"When we had our first baby, my style went completely out the window. Now I have everything I need to look confident and professional, even when I'm tired. Rinske was very available, responding quickly whenever I had questions, and I always felt in good hands."
Ben L. / Entrepreneur in Stockholm, Sweden
"I always felt something was off, but couldn't figure out why. Now I feel more comfortable and confident in my clothes, and getting ready is easy. I never saw myself as a colourful person, but I do now, and it's changed how I approach situations."
Paul O. / Senior Manager in London, UK
"I needed an upgrade from the mess that was my wardrobe. Initially we worked on my business style, but I've gotten countless compliments in my everyday life too. People underestimate how much style bleeds into every area of life. I used to underestimate it myself."
Jordan R. / Author in Lisbon, Portugal
More reviews →
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HOW IT WORKS

3 steps. 10 weeks. 1:1.

1

Apply

Apply by booking a call. We'll spend 20 minutes seeing if this is a fit, and if it is, I'll invite you in.

Curated clothing label detail

2

Build

We develop your Style DNA™, curate your wardrobe, and build your outfits. You review everything, and order your new pieces.

Curated eyewear styling

3

Refine

Fit and size adjustments, tailoring refinement, integration coaching. You walk away with a wardrobe accurate to your life.

Curated knitwear detail
THE CURATED RESET

My signature styling experience.
For founders who are done settling.

$5,500

~10 WEEKS · FULLY VIRTUAL · 1:1

I work with a select group of men per quarter, invitation based.

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Style DNA Style DNA™
Curation Curation
Formulas Formulas
Fit & Tailoring Fit & Tailoring
Consulting Consulting
10 Weeks 10 Weeks

Your life, taste, body type, and character mapped into one foundation. Each piece earns its place and gets styled into ready-to-wear outfit formulas built for your actual life. You sign off on every purchase, with direct consultation from me throughout.

COMMON QUESTIONS

Everything you want to know before you apply.

Most of my clients have great taste. That's actually the frustrating part: they recognize great style on others but can't quite replicate it for themselves. The gap isn't taste.. it's strategy. I help you build the system that makes it work for you, every single day.

This is the number one thing I hear. And honestly? It's the clearest sign of wardrobe misalignment. My approach is the opposite of flashy. We build a style that feels natural. The only thing people will notice is that something's different.. they just can't put their finger on what.

Compared to? A $550 jacket you reach for daily is cheaper in the long run than five $80 shirts you wear twice. Your wardrobe is one of the few things you interact with every single day. It works so closely with your mood, performance, and confidence that there's no neutral. The real question is: what's it costing you not to fix this?

The Reset runs over 8-10 weeks. The heaviest lift is in the first two weeks (discovery) and when it's time for ordering and try-ons. Most clients tell me it's the most enjoyable "work" they do all quarter.

You'll have everything you need to maintain and build on your wardrobe independently. For clients who want ongoing support, I offer a private alumni membership with seasonal updates, new curation, and evolving your style as life changes. Details are shared during your Reset.

The $5,500 covers the service: the strategy, the system, the curation, and the coaching throughout. The clothes are yours to order directly. Nothing gets purchased without your sign-off.

No two Style DNAs are the same. The system is built around your character, your life, and your taste, not some template. The only thing my clients have in common is that their wardrobe style finally looks and feels like them.

The Reset works because the man in it wants to be there. If someone in your life comes to mind, send them this page and let them decide.

Because buying good clothes isn't the same as having great personal style. What you've been doing is trial without structure: effort without results. You buy in short bursts, feel good for a week, then lose momentum because the pieces don't connect to anything. The Reset gives you the framework so every future purchase makes sense.

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STYLE ASSESSMENT

Find out where your wardrobe stands and what to fix first. Takes 2 minutes.

Take the Quiz
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YOU ALREADY KNOW SOMETHING'S OFF

You've known for a while.

It shows up before the board meeting, minutes before the important dinner, and before the photo you weren't proud of. You've just been too busy to do anything about it.

That's exactly what this is for. 10 weeks, everything sorted, and you won't think about it again.

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